in the New York Times
The advertising industry’s “Council for Research Excellence” commissioned a report into media usage, which found that the average American watches 61 minutes of advertising and promotions a day. A senior researcher at Turner Broadcasting says that the data is “actually quite comforting” for the TV industry.
The New York Times reports it with a straight bat, which is a pity. Next time they might point to the effects of so much screen time.
Click to read more of the New York Times article.





Shane 19 Jul 2009 @ 2:28 am
I see the effects of this daily with my kids. My older daughter at age 8 is extremely interested in commercials. In fact, the other day at a doctor’s appointment I was asking the doctor to renew a prescription for a steriod cream used on my younger daughter’s legs. I couldn’t think of the name but new it began with a L. My older daughter said is it Lipitor?