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	<title>Finding Optimism &#187; advertising</title>
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	<description>A Positive Approach to Mental Health</description>
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		<title>8 Hours a Day Spent on Screens</title>
		<link>http://www.findingoptimism.com/blog/lifestyle/8-hours-a-day/</link>
		<comments>http://www.findingoptimism.com/blog/lifestyle/8-hours-a-day/#comments</comments>
		<pubDate>Sat, 18 Jul 2009 06:31:17 +0000</pubDate>
		<dc:creator>james</dc:creator>
				<category><![CDATA[Lifestyle]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[TV and depression]]></category>

		<guid isPermaLink="false">http://www.findingoptimism.com/blog/?p=914</guid>
		<description><![CDATA[The advertising industry's "Council for Research Excellence" found that the average American watches 61 minutes of advertising and promotions a day.]]></description>
			<content:encoded><![CDATA[<p><a rel="nofollow" href="http://www.findingoptimism.com/blog/wp-content/uploads/televisions_w.jpg"><img src="http://www.findingoptimism.com/blog/wp-content/uploads/televisions_w.jpg" alt="A New Crop of TVs" title="A New Crop of TVs" width="300" height="199" size-full wp-image-916" /></a></p>
<p>in the <a rel="nofollow" href="http://www.nytimes.com/2009/03/27/business/media/27adco.html?_r=2&#038;scp=5&#038;sq=brian%20stelter%20screens&#038;st=cse">New York Times</a> </p>
<p>The advertising industry&#8217;s &#8220;Council for Research Excellence&#8221; commissioned a report into media usage, which found that the average American watches 61 minutes of advertising and promotions a day. A senior researcher at Turner Broadcasting says that the data is &#8220;actually quite comforting&#8221; for the TV industry.</p>
<p>The New York Times reports it with a straight bat, which is a pity. Next time they might point to the effects of so much screen time. </p>
<p>Click to read more of the <a rel="nofollow" href="http://www.nytimes.com/2009/03/27/business/media/27adco.html?_r=2&#038;scp=5&#038;sq=brian%20stelter%20screens&#038;st=cse">New York Times article</a>.</p>
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